As a consumer goods brand focusing on national health for 20 years, JOBY has been praised by consumers for its high-quality consumer products since its establishment in 2000.
On Double Eleven this year, JOBY ushered in explosive growth on platforms such as Tmall, JD.com, and Retail Link! Multiple items are ranked first in the category ranking! In order to occupy more market share and complete product upgrades in time, JOBY has successively introduced new products including laundry gel beads, tableware cleaner, fruity hand soap, fragrance beads, perfume laundry detergent while improving existing products. These new products enriched the existing product matrix.
This upgrade, on the one hand, optimized the product packaging and diversified the visual presentation. On the other hand, the classic logo of JOBY was still be used on the new product packaging and the creative element of the water drop pattern was added. The water drop symbolizes cleanliness and health, and it has the meaning of moisturizing and cleaning homes, which complements the brand concept of JOBY. The ingenious combination of classic logo and water drop makes the brand image more agile and deeply rooted in the hearts of the people.
In terms of product ingredients, JOBY added a variety of fragrance options. With the trend of consumption upgrading, consumers' taste and aesthetics are improving, and the experience of consumer products is becoming more and more important. The scent demand of consumer products has also changed from a single floral or fruity fragrance to diversified fragrances.
For the newly launched JOBY Cat-claw laundry gel beads, JOBY changed the usual green-based product packaging, and instead used bright colors such as purple, pink, blue. The product packaging incorporates more vibrant animation elements and makes the naive cartoon cat as the “ambassador” of the products, which is close to the aesthetic choice of the current young consumers. There are four fragrance types for consumers to choose, and each one has its own unique fragrance image, which meets the needs of consumers who pursue personality and reject conformity.
In order to meet the cleaning needs of consumers, JOBY launched a variety of products such as pipe cleaners, tableware cleaners, and collar cleaners in this product upgrade to help families solve various cleaning problems and protect family health. All-in-one perfume laundry detergent combines consumers' needs for laundry cleaning and fragrance retention, gets it all at once, and enhances consumer experience.
AJOBY, a brand of AoGrand Group, has always paid great attention to product innovation, research and development, and is committed to bringing better home cleaning products to thousands of families. Not long ago, the joint R&D center co-founded by AoGrand Group and Nanjing University of Chinese Medicine was officially opened. The advanced academic research and R&D platform of Nanjing University of Chinese Medicine will provide technical support and solutions for JOBY's subsequent product upgrades.
In order to better interpret the brand concept of "Green and antil·Clean and elegant", JOBY signed the "national daughter-in-law" Hai Qing as the ambassador this year. Hai Qing's gentleness, elegance and affinity are the exact characteristics of the brand ambassador that JOBY has been pursuing. The overall upgrade of JOBY products is also a choice made to further enhance brand awareness, increase product market share, and conform to the high-quality development trend of the daily chemical industry and consumer needs.
In the future, JOBY will advance toward the goal of being a new force in the daily chemical industry with a new brand image, cutting-edge technology, high-quality products, and considerate service! Provide quality products for thousands of households and continue to protect the health of thousands of families!
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